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Search Results - Feature Stories, retail staff

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Fancy colour diamonds offer stunning creative potential. Image: Graff Tribal Collection Campaign 2021, David Morris necklace

Diamonds
Fancy colour diamonds: A natural selection

While a relatively niche category, the creative appeal and attractive margins of fancy colour diamonds mean they continue to punch above their weight for jewellers, writes ARABELLA RODEN. Read more »

Feature Stories
The key to motivating and managing your retail staff

One of the most crucial elements of business is managing your employees – but the task must be handled with care, writes retail expert PETER RYAN. Read more »

Feature Stories
Retail's backbone: sales and service

Sales and service have always been the backbone of retail. But as technology, the economy, the environment and social awareness change, so too must retailers and consumers. RUSSELL ZIMMERMAN explains how to keep up. Read more »
Qudo

Feature Stories
Innovation keeps white metals glistening in 2017

Gleaming white metals continue to shine. EMILY MOBBS discovers the truth about different alloy properties and new technical innovations. Read more »
Image courtesy: Instyle

Feature Stories
Retail tips for winning over watch consumers

It’s no secret that the watch market is saturated and gaining sales has become even more difficult with the advent of online and grey market retailing. EMILY MOBBS speaks with suppliers about how they are helping bricks-and-mortar jewellers improve service and win over consumers who are spoilt for choice. Read more »
Instyle Watches

Feature Stories
Men’s watches: catch up on new trends and demands

The relationship between a man and his watch is as strong as ever. EMILY MOBBS investigates how retailers can appease current demands in this oh so competitive market. Read more »
When well-informed customers visit, the best way to approach them is to first acknowledge their expertise and listen to what they have to say

Feature Stories
Secrets to selling to the seven types of retail buyers

Customers come in all shapes and sizes. According to FRANCESCA NICASIO, staff who can identify the different types will have a greater chance at sales success. Read more »

Feature Stories
Getting the best out of branded jewellery

Retailers who decide to stock brands must do more than put product in store windows and displays. COLEBY NICHOLSON chats with suppliers about how best to leverage branded jewellery. Read more »
Image courtesy: Alex and Ani

Feature Stories
A charming new challenger

Collectible charm bangles have arrived. STEPHANIE CHAN profiles the latest contender in personalised jewellery and explains why retailers may want this new trend in their corner. Read more »

Feature Stories
Oh, no! Not the dreaded 'May I help you?'

Retail experts worldwide have advised against approaching a customer with, “May I help you?” So why do jewellery store staff continue with the practice? Read more »

Feature Stories
Selling jewellery takes more than a pretty face

Selling jewellery these days takes a lot more than a pretty face. In an era where social media reigns supreme, the job of a brand ambassador is far more complex than simply looking good. Read more »

Feature Stories
Using your body (language) to make sales

The ability to read and use body language can help a salesperson discern whether a customer is ready to buy or ready to walk, according to international body language expert Allan Pease. Subscription required. Read more »
Kagi

Fashion
Say goodbye to grandma’s pearls

Pearl jewellery is ditching its old-fashioned image and adopting a revamped persona. Jeff Salton discovers reasons for the shift. Read more »
Six behaviours that will influence your sales this year.

Feature Stories
6 ways to influence sales

Consumers have radically changed in recent years but has your jewellery business evolved with the change, or are you losing sales? To increase sales you need to know what influences the “new consumer” to purchase. Subscription required. Read more »
Brook and Karin Adcock

Feature Stories
The Pandora phenomenon

In less than five years, Pandora radically changed the Australian jewellery industry. COLEBY NICHOLSON says the success has not been limited to the designs. Read more »

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